It’s chilli, baby!

I’ve been to so many street fairs and food courts over the years, I’ve lost count. But I always like to browse new ones. And they seem to pop up here in Hua Hin frequently. The latest was the OTOP Fair, which focuses on village-made products but also has a number of the usual food stalls.

Two stalls were selling spices, ground down and likely with some sort of fish sauce added and sold by the ounce, or whatever amount they were using. At center stage were these huge piles or reddish-brown or tan spices. All the name tags were in Thai so no way could I know what each spice was.

In front of one of the stalls, however, was an interesting twist – and a good marketing idea. The vendor had put a tray of fresh finger vegetables on a platter with a selection of the various spices he was selling. Free samples. There were even plastic eating utensils.

I watched as his idea turned passersby into customers.


About 2bagsandapack

Lifetime journalist, author, magazine editor and publisher, now semi-retired and traveling the world. My plan, after living in Costa Rica for 14 months, was to visit a new country in southern Europe every three months to experience the culture and the challenge of adapting to a new environment, while on a fixed income. That plan was sidetracked when I was offered a job in Indonesia, providing an opportunity to explore Asia. Indonesia lasted for a 4 wonderful years but I have now moved on to Hua Hin, Thailand.
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